What to keep in mind when doing email marketing?
In the 7.4 billion worldwide population, Forty-eight percent (48%) are internet users. But how many of them use email? Google alone has 1 billion monthly active email users that data was in 2016. According to Livewire, there are 3.8 billion email users registered in 2018. Twenty-five percent (25%) of that population is used for corporate and business transactions.
Work on Quality, not Quantity
You have to build a proper database of email. It is not just adding everyone that you do not even know. You may have hundreds of thousands of emails, but not all of them are relevant.
When building a list, make sure to get personal. It is better to have five hundred or one thousand active and interested clients. In that way, it makes them feel special and might be able to refer you to their business partners or other companies with same interests.
Arm yourself with Efficient Tools
Technically, you have the internet at your full disposal. Research is one of the most effective ways to enhance your knowledge. But with a good database and email concept in mind, you need an application that can help you with design, format, and manage the marketing email.
This can also go hand in hand if you have an e-commerce website. You can also gather interested parties to sign up for the email newsletter module from your website. If they subscribed, they are definitely and genuinely interested in your business.